When is Thought Leadership Needed?
This requires investigating a bit deeper into the maxims "Give the people what they want" and "The customer is always right".
Thought Leadership is needed when there is an audience who wants a benefit you can provide yet they limit the benefit by how they think you should give it to them. Your expertise knows a new way that isn't what they expect.
By strategically leading an audience to embrace your new way (Your Thought Leadership Position), you can also build loyalty, engagement, follower growth, increased sales, and market share.
Using the internet for this leadership separates your content from the “fluff” copycat content that gets drowned out in the crowd of similar voices. Instead of being lost in the herd, your message gets heard. Having the skills to do it well means you can draw from your creative inspiration to develop a powerful, unique message and voice that is seen as distinctive, resonates with your prospects and moves people to positive action and results.
And what if you want those benefits but don't yet have a special way - or Thought Leadership Position - to lead people to? Strategic Thought Leadership can help with that. It offers methods of Insight to discover what people would love but nobody has invented or articulated yet as well as methods of Inspiration for accessing the creative imagination for inventing it. Finally, methods of Impact bring it to life in effective media. By "effective" I mean it gets a stronger response, whether that means faster audience building, more leads, better conversion, or higher sales.
So when you hear "Give the people what they want" think "Give them what's really important to them in a way they don't expect ... and lead them to embrace this way and expect it in the future in order to get more value."
When you see "The customer is always right" think "They are right in terms of their higher values but may not yet know how to best satisfy them." and "They are right to desire what they want but they will likely want even more once I teach them to set new standards based on what I can offer."
Thought Leadership Studio isn't just a podcast, it is an imaginary place where leading minds go to design their Strategic Thought Leadership ... the best and brightest:
Sales & Marketing Pros | Influencers | Entrepreneurs | Business & Organizational Leaders | Coaches | Consultants