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All Thought Leadership Studio podcast episodes and blog posts. Click on a hashtag above to search within a topic.
Episode 36- Beyond Command and Control: Breakthroughs for Service Businesses and Marketing.
Systems Thinking Insights from the man I regard as the "Deming of Service Businesses".
Episode 35 - Pivotal Influences in designing Thaut as a structure for strategic, positive market impact and exponential growth
Episode 34 - Mental Skills for Thought Leadership and Market Leadership - How Taking Multiple Perspectives Opens Up Creative Possibilities and Enables High-Impact Positive Influence
Episode 33 - Gain inspiration and insight from a multi-faceted approach successfully used to positively transform organizations.
Episode 32 - Learn a six-question Self-Assessment of the Depth of Strategy in Your Content Marketing or PR Campaign. Including Prompts that use ChatGPT to help build Strategic Thought Leadership.
Episode 31 - Intentionally structure communication to move people to your point of view. Without attention to a structure of influence, communication may be eloquent but still fall short of its intended impact
How can we ensure AI doesn't make us mentally lazy? A Systems View and invitation to share ideas.
Episode 30 Thought Leadership implies changing thinking. How to identify thinking that is ripe for change yet has high impact.
Nearly everyone who has been in business for a while has insights that could form the basis of a strong thought leadership position. The Leadership Brain Scan interview method helps harvest and package these ideas.
Episode 29 - Translate ideas into full business impact. Round out your go-to-market approach with the wisdom of consultant Andrew Miller
Episode 28 - Interview with Director of HR Thought Leadership for the Society of Human Resource Management - On working at home, the thought leadership role in an organization, creativity in the workplace, and accelerated learning through VR.
Episode 27 - Stephanie Sheller on Using the Violin to Teach Creativity in Business, ADHD and the Learning Entrepreneur, and More
Episode 26- The Deep Dive Into How Being a Submarine Commander Informs Leadership with Author and Leadership Guru Jon Rennie
Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.
Episode 25: Master Storyteller David Nordel Weaves an Engaging Spell of Powerful Leadership Lessons.
Use Your Creativity to Enhance Your Strategic Thought Leadership. Inspiration is the fuel for designing new futures.
Episode 24 - Attain and Apply the Ideal State for Strategic Thought Leadership and Other Areas of Performance with the CHAIFIE method
Episode 23 - Identify and overcome internal and external obstacles to thought leadership with marketing expert and mentor LaTisha Styles.
Episode 22 - Interview with Michael Finney - Author of How to Create a Personal Brand in 10 Steps
You need all of these to succeed with Strategic Thought Leadership. Consider them a series of traffic lights to your Thought Leadership destination.
Know what level you Influence on to maximize your positive impact. Tap into the power of higher level influence and higher level learning.
Episode 21: Overcome Common Misconceptions About Thought Leadership and Create a Powerful Model Using the Structure of Language
Episode 20- Insights from best selling author, keynote speaker, and master of disruptive innovation Jim Harris.
Because it is off the radar, many businesses let others teach their segment how and what to buy. Expand your influence to their off-radar learning and increase your leads.
Thought Leadership is influencing an audience to embrace a particular “model”, or way of thinking about a topic. The model becomes the way to think about it.
Episode Nineteen - Increase your positive influence by adding depth and power to your communication.
Episode Eighteen: There are Great Advantages in Being Early.
Get Ahead of the Curve and Embrace Change for Strategic Advantage.
Episode Seventeen: Learn how to use social media for thought leadership from B2B thought leader and top technology influencer Evan Kirstel.
When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.
Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?
Episode Sixteen: Strategic Thought Leadership includes leading people to new thinking. And, if it's truly new thinking, then it's coming from a place of creativity. The right thought experiments help access creativity.
Episode Fifteen: An adventure tour guide will lead their group out of the "ordinary world" into more of a "magical world" that evokes states of wonder and awe. This matches up nicely both with Campbell's Hero's Journey and Strategic Thought Leadership
Episode Fourteen: Supercharge your thought leadership: Tap into more inspiration and motivation by building a support and accountability team in your imagination.
Empathy and awareness are very helpful in marketing and leadership. What if we could see, hear, and feel things from our audiences' different perspectives of what we do? How would that change how we educate and empower them?
Episode Thirteen: Step outside the common assumptions of your field, business, or profession, be an effective rule-breaker, and lead your audience to new thinking.
No matter what your business ...Profits result from what it creates outside of it. That's where your customers are and where they experience the benefits. Extend this philosophy to your web content and prosper.
Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.
Episode Twelve: An introduction to Audience Attunement and a Challenge to the Data-Targeting Paradigm
Episode Eleven: Let's Make Business, Leadership and Persuasion More Like Music and Less Like War. Or, How to Choose Your Metaphor.
Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in business, particularly in Strategic Thought Leadership
Thought Experiments can be instruments of creativity, the Inspiration essential to Strategic Thought Leadership. Here are 4 such types of Thought Experiments.
Episode Ten: Expand your message by aiming for more global impact. Expand your audience with a more universal mission.
Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.
A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output
Customers are 5.2X more likely to purchase from companies with a great customer experience. That principle extends to the experience of their media.
Episode Eight: How to package, organize and codify your thinking for maximum impact.
Episode Seven: Neuro-Linguistic Programming (NLP) is key for the market insight that finds opportunities and the impact that comes from high level persuasion. It also helps access states of inspiration necessary for the creative side of business.
Thought Leadership implies leading to the new. That means creative thinking. Enter Thought Leadership Studio and dream new futures.
Episode Six: Using the imagination to build out dramatic thought leadership using a cocktail of the Memory Palace Technique, NLP and Design Human Engineering
Paradigms are entrenched mindsets that act as filters. They are like sunglasses that only let in certain colors but not others.
Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.
New paradigms and the responses to them follow 3 types of vectors.
Episode Four: Draw an Enraptured Audience to a Magnetic Vision of Your Thought Leadership
Buckminster Fuller wrote, "We are called to be architects of the future, not its victims."
Episode Three: Thought Experiments to Stimulate Creativity: The Time Machine
Episode Two: Shift between the role of the audience, the director, and the screenplay writer for a triple-perspective approach to thought leadership. And the 3-Eyed Lion.
Episode One: a real life story about strategic thought leadership and its use in marketing
“Innovation is the specific instrument of entrepreneurship...the act that endows resources with a new capacity to create wealth.” - Peter F. Drucker
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