When is Thought Leadership Needed?

This requires investigating a bit deeper into the maxims "Give the people what they want" and "The customer is always right".

Thought Leadership is needed when there is an audience who wants a benefit you can provide yet they limit the benefit by how they think you should give it to them. Your expertise knows a new way that isn't what they expect.

By strategically leading an audience to embrace your new way (Your Thought Leadership Position), you can also build loyalty, engagement, follower growth, increased sales, and market share.

Using the internet for this leadership separates your content from the “fluff” copycat content that gets drowned out in the crowd of similar voices. Instead of being lost in the herd, your message gets heard. Having the skills to do it well means you can draw from your creative inspiration to develop a powerful, unique message and voice that is seen as distinctive, resonates with your prospects and moves people to positive action and results.

And what if you want those benefits but don't yet have a special way - or Thought Leadership Position - to lead people to? Strategic Thought Leadership can help with that. It offers methods of Insight to discover what people would love but nobody has invented or articulated yet as well as methods of Inspiration for accessing the creative imagination for inventing it. Finally, methods of Impact bring it to life in effective media. By "effective" I mean it gets a stronger response, whether that means faster audience building, more leads, better conversion, or higher sales.

So when you hear "Give the people what they want" think "Give them what's really important to them in a way they don't expect ... and lead them to embrace this way and expect it in the future in order to get more value."

When you see "The customer is always right" think "They are right in terms of their higher values but may not yet know how to best satisfy them." and "They are right to desire what they want but they will likely want even more once I teach them to set new standards based on what I can offer."

Thought Leadership Studio isn't just a podcast, it is an imaginary place where leading minds go to design their Strategic Thought Leadership ... the best and brightest:

Sales & Marketing Pros | Influencers | Entrepreneurs | Business & Organizational Leaders | Coaches | Consultants

The Power To Move Paradigms.

From a certain perspective, you can consider Thought Leadership Studio an ongoing workshop in mass positive influence. Strategic Thought Leadership draws from NLP, Systems Thinking, Game Theory and Mythic Archetypes.

Creativity

Creativity

This should be fun. Thought Leadership Studio focuses on the creative aspect. It’s the “Inspiration” corner of the “3 Eyes” Triad: Insight, Inspiration, and Impact. So, this is more like play than work. This is more like when Albert Einstein daydreamed about riding on light beams while looking out the schoolroom window than it is like learning calculus.

A Mindscape Journey

A Mindscape Journey

Let's take an imagination journey to the far corners of our collective mindscape to find “hidden human reserves”, the normally untapped capacities psychologist and philosopher William James referred to in his famous essay The Energies of Men.

Your Host

Your Host

Let me introduce myself as your host. I am Chris McNeil, NLP Master and Strategic Thought Leadership coach and consultant. I bring to the table credentials in NLP, Systems Thinking, peak performance coaching, mental skills, entrepreneurship and innovation.

In this podcast, I aim to help the listener access creative inspiration and harness it to design Strategic Thought Leadership that empowers.

Shaping Paradigms

Shaping Paradigms

Let's examine how prevalent beliefs come about. What spurs the "tipping points" that create paradigm shifts like the fall of the Berlin Wall?

Let's consider the dynamics of paradigms: how to create them, shape them, and lead people to adopt them.

Examples of Thought Leadership Excellence

Examples of Thought Leadership Excellence

Let's include interviews and analyses of shining examples of thought leadership so we have models and their methods to study.

Latest Podcast Episode: How to Organize Your Ideas for Impact

Latest Podcast Episode: How to Organize Your Ideas for Impact

Episode 21: Overcome Common Misconceptions About Thought Leadership and Create a Powerful Model Using the Structure of Language

Latest Blog Post: The 9 Building Blocks of a Thought Leadership Model

Latest Blog Post: The 9 Building Blocks of a Thought Leadership Model

Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.

Strategic Thought Leadership Coaching and Consulting

The Thought Leadership program helped transform our messaging in the marketing and sales process. By structuring the conversation about next level up values we were able to talk about the big picture of the organization and how our service helps support that. - John Mulvey, founder Digitalecho.io

Such an amazing and creative way to help figure out how to make what you do and what you want to give and share with the world successfully. Chris and his team have “thaut”fully and creatively created something really unique to help people market themselves and their brand better, so that they can reach the people they want to reach and beyond. - Kimi Hugli

Of the many professionals I've had the pleasure of working with over the years, Chris is easily the most skilled at detecting trends, working with his clients to intersect major opportunities in the marketplace, and developing communications and marketing strategies that realize those opportunities. Added to his success as a business owner ...Simply nobody better, in my honest opinion, than Chris to pioneer such important and (literally) influential work." - Boyd Stough / Founder / Espy Revenue

I learned so much and I now have a whole new perspective on how to put my business out there in a way that draws exactly the right clients.-Dianne Shaver, Pitch U, The Art of the Pitch

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