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Nearly everyone who has been in business for a while has insights that could form the basis of a strong thought leadership position. The Leadership Brain Scan interview method helps harvest and package these ideas.
Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.
Use Your Creativity to Enhance Your Strategic Thought Leadership. Inspiration is the fuel for designing new futures.
You need all of these to succeed with Strategic Thought Leadership. Consider them a series of traffic lights to your Thought Leadership destination.
Know what level you Influence on to maximize your positive impact. Tap into the power of higher level influence and higher level learning.
Because it is off the radar, many businesses let others teach their segment how and what to buy. Expand your influence to their off-radar learning and increase your leads.
Thought Leadership is influencing an audience to embrace a particular “model”, or way of thinking about a topic. The model becomes the way to think about it.
When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.
Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?
Empathy and awareness are very helpful in marketing and leadership. What if we could see, hear, and feel things from our audiences' different perspectives of what we do? How would that change how we educate and empower them?
No matter what your business ...Profits result from what it creates outside of it. That's where your customers are and where they experience the benefits. Extend this philosophy to your web content and prosper.
Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.
Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in business, particularly in Strategic Thought Leadership
Thought Experiments can be instruments of creativity, the Inspiration essential to Strategic Thought Leadership. Here are 4 such types of Thought Experiments.
A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output
Customers are 5.2X more likely to purchase from companies with a great customer experience. That principle extends to the experience of their media.
Thought Leadership implies leading to the new. That means creative thinking. Enter Thought Leadership Studio and dream new futures.
Paradigms are entrenched mindsets that act as filters. They are like sunglasses that only let in certain colors but not others.
New paradigms and the responses to them follow 3 types of vectors.
Buckminster Fuller wrote, "We are called to be architects of the future, not its victims."
“Innovation is the specific instrument of entrepreneurship...the act that endows resources with a new capacity to create wealth.” - Peter F. Drucker
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