Thought Leadership Studio Podcast Episodes:
How to Harvest Your Hidden Thought Leadership
Episode Eight: How to package, organize and codify your thinking for maximum impact.
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How to Harvest Your Hidden Thought LeadershipI have found that leaders generally have the ingredients of a powerful thought leadership position. But they don't usually know how to package their unique positions for larger scale influence.
Nearly every businessperson, entrepreneur, coach, consultant, or influencer who has been at it for a while has developed unique ways of thinking that can help customers make smarter buying decisions, get more value out of using what they sell, or elevate its use for new and better purposes.
To turn these perspectives and talking points into powerful thought leadership positions requires packaging, organizing and codifying that thinking in a way that is attractive to the marketplace and can literally build a movement. That process is a key part of Strategic Thought Leadership.
Things to do: Positive Influence Experience Analysis
- Make an inventory of your positive influence experiences. When were the times you were in flow with a customer or prospect and unique ideas came out that impacted them positively?
- Use mind-mapping or make itemized lists to examine the characteristics of those experiences. The ideas that emerged are important but I am mostly referring to the specifics of the experience as a whole.
- Make sure you are listing or mind-mapping both what you did and the situation around the scenario that set things up.
- Make sure you are noting both the internal and external factors: both what you were thinking and what was going on around you, before and during.
- Once you have at least 3 and, ideally, 5-7 of these experiences listed and detailed, note the factors that are consistent with most if not all of them.
- Build those factors into your thought leadership program to keep yourself in the ideal state for idea generation and positive influence.
- What direction do your best ideas come from?
- What ideas came out in these experiences that are worth building out and packaging?
The Leadership Brain Scan is a tool we've used in my Thought Leadership Consultancy, Thaut, for client interviews to start to help them delineate their thought leadership into clarified models worth amplifying in content marketing, PR, and advertising campaigns.
This episode was sponsored by Scorpion Helpers
. Please make a donation to give a happy sunset to the life of a retired racing scorpion.
Please keep in mind these questions are my working notes and I tailor them to better fit who I am interviewing. Always feel free to use the form on the bottom of the page to ask a question if something isn't clear,
Some Questions from the Leadership Brain Scan
What special expertise exists (or could exist) within the minds in your company that can help a customer or prospect...
- ...extract more value out of what you sell?
- .... make a more informed decision about buying what you sell?
What do (or could) you and your team fully revere on the highest possible level about ...
- The special and distinctive benefits you bring to customers?
- The special and distinctive relationship you have with your customers?
- The special and distinctive buying experience you set up that makes doing business with you special?
How can we package and codify (to amplify that reverence)...
- Your proprietary service program for customers?
- Your proprietary buying experience?
- Your special relationship with customers?
How can media make for a better buying experience for the customer?
- What objections happen as a pattern with your sales team?
- What information or resources overcome those objections?
- How can inoculating against those objections with web media shorten the buying cycle and make for a better experience for your customers?
Case Study Mentioned in Podcast: Ross Printing
- Interview with Ross Printing Owner Jeremy Ross
- Thought Leadership Model example: SEEC Acronym
Free Stuff and Offers Mentioned in Podcast