Thought Leadership Studio Podcast Episodes:

A Tale of Two Subwoofer Companies

Episode One: a real life story about strategic thought leadership and its use in marketing

a-tale-of-two-subwoofer-companies

#marketing, #marketingstrategy, #marketresearch, #music, #thoughtleadership, #thoughtleadershipmarketing

Or Click here to listen or subscribe on app

A true-life story of bringing music more fully to life in my home with a new subwoofer purchase.

I narrowed it to 2 companies:

1 company, who will remain unnamed, followed me with ads.

The other, Rythmik , showcased the benefits of their unique technology, presented with certain aspects of what I have come to call a Thought Leadership Position.

And that made all the difference. I think my story can help marketers, leaders, business owners, professionals, influencers and entrepreneurs see the difference from the customer perspective ... since about 85% of people research online before a (even offline) major purchase, we have an opportunity to serve their research needs and empower them while separating what we offer or present. It’s about creatively helping them challenge assumptions, move their thinking, and come to embrace our unique position and all it can do for them.

Free Stuff and Offers Mentioned in Podcast




***************************************

Written by Chris McNeil, Strategic Thought Leadership NLP Coach and Consultant, Founder of Thaut, host of Thought Leadership Studio podcast, and Creator of the Thaut Process of Strategic Thought Leadership.

Click here to connect with Chris on LinkedIn (please mention this episode in the request)

Click here to follow Chris behind the wheel of Thought Leadership Studio on Twitter.

Click here to follow the Thought Leadership Studio Magazine on Flipboard.

Instantly get a Free Site Membership to access members-only content, including the Marketer's Guide to Strategic Thought Leadership.

Click here to schedule a FREE 30-minute discovery session with Chris to brainstorm on or troubleshoot your or your organization's thought leadership or marketing.

Listen or Subscribe to Podcast

Listen on Apple Podcasts
Listen on Stitcher
Listen on Spotify
Listen on iHeart Radio
Listen on Castbox
Listen on Player.fm
Listen on TuneIn
Listen on Google Podcasts


Recent Episodes

How to Organize Your Ideas for Impact

How to Organize Your Ideas for Impact

Episode 21: Overcome Common Misconceptions About Thought Leadership and Create a Powerful Model Using the Structure of Language

Jim Harris Interview - Disruptive Innovation Speaker and Best Selling Author

Jim Harris Interview - Disruptive Innovation Speaker and Best Selling Author

Episode 20- Insights from best selling author, keynote speaker, and master of disruptive innovation Jim Harris.

4 Methods of Multiple Level Communication

4 Methods of Multiple Level Communication

Episode Nineteen - Increase your positive influence by adding depth and power to your communication.

The Future of Marketing- Two Upcoming Trends

The Future of Marketing- Two Upcoming Trends

Episode Eighteen: There are Great Advantages in Being Early.
Get Ahead of the Curve and Embrace Change for Strategic Advantage.

Evan Kirstel Interview - Using Social Media for Thought Leadership

Evan Kirstel Interview - Using Social Media for Thought Leadership

Episode Seventeen: Learn how to use social media for thought leadership from B2B thought leader and top technology influencer Evan Kirstel.

Browse or Search All Podcast Episodes