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Marketing is educating an audience about the unique benefits of an offer. When it includes Strategic Thought Leadership, it also includes leading an audience to new thinking that helps them extract more value, elevate its use to a new and higher purpose, or make smarter buying decisions in the category.

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About the Thought Leadership Studio Podcast

Thought Leadership Studio is an ongoing workshop in positive mass influence.

The Definition of Thought Leadership

What is exactly is Thought Leadership ... in particular, what is Strategic Thought Leadership?

Your Host Chris McNeil

NLP Master, Innovation Award-Winning Entrepreneur, Strategic Thought Leadership Coach/Consultant, Marketing Wizard, and Musician.