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Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.
Thought Leadership is influencing an audience to embrace a particular “model”, or way of thinking about a topic. The model becomes the way to think about it.
When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.
Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?
Empathy and awareness are very helpful in marketing and leadership. What if we could see, hear, and feel things from our audiences' different perspectives of what we do? How would that change how we educate and empower them?
Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.
Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in business, particularly in Strategic Thought Leadership
A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output
Thought Leadership Studio is an ongoing workshop in positive mass influence.
Buckminster Fuller wrote, "We are called to be architects of the future, not its victims."
What is exactly is Thought Leadership ... in particular, what is Strategic Thought Leadership?
NLP Master, Innovation Award-Winning Entrepreneur, Strategic Thought Leadership Coach/Consultant, Marketing Wizard, and Musician.
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