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The Art of Coaching for Thought Leadership- The Leadership Brain Scan

The Art of Coaching for Thought Leadership- The Leadership Brain Scan

the-art-of-coaching-for-thought-leadership--the-leadership-brain-scan

#coaching, #thoughtleadership


Leadership Brain Scan Questions
Thaut.io
1.
What special expertise exists (or could exist) within the minds in your company...
1a. that can help a customer or prospect make a more informed decision about buying
what you sell?
1b. that can help a
customer or prospect extract more value out of what you sell?
2.
What do (or could) you and your team revere about
2a. The special and distinctive benefits you bring to customers?
2b. The special and distinctive relationship you have with your customers?
2c
. The special and distinctive buying experience you have that makes doing business
with you special?
3.
To amplify that reference, how can we package and codify...
3a. Your proprietary service program for customers?
3b. Your proprietary buying experience?
3c.
Your special relationship with customers?
4.
What special benefits would you give your customers if anything was possible?
4a. What state of mind or feelings would you transfer to them through your product or
service?
4b. What
distinctive
physical, tangible
benefits of using your product or service?
4c. What "Easter egg" surprises would you enjoy them being delighted by?
Leadership Brain Scan Questions.docx
1 of 1

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