Thought Leadership Studio Podcasts and About (All):

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How Strategic is Your Content Marketing? Can ChatGPT Help?

How Strategic is Your Content Marketing? Can ChatGPT Help?

Episode 32 - Learn a six-question Self-Assessment of the Depth of Strategy in Your Content Marketing or PR Campaign. Including Prompts that use ChatGPT to help build Strategic Thought Leadership.

How to Pick and Win Your Battles of Ideas

How to Pick and Win Your Battles of Ideas

Episode 30 Thought Leadership implies changing thinking. How to identify thinking that is ripe for change yet has high impact.

The Future of Marketing- Two Upcoming Trends

The Future of Marketing- Two Upcoming Trends

Episode Eighteen: There are Great Advantages in Being Early.
Get Ahead of the Curve and Embrace Change for Strategic Advantage.

5 Steps to Market Insight

5 Steps to Market Insight

Episode Twelve: An introduction to Audience Attunement and a Challenge to the Data-Targeting Paradigm

Musical Thinking for Business Creativity

Musical Thinking for Business Creativity

Episode Eleven: Let's Make Business, Leadership and Persuasion More Like Music and Less Like War. Or, How to Choose Your Metaphor.

Endless Content Marketing Ideas in Three Stages

Endless Content Marketing Ideas in Three Stages

Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.

Why NLP is Awesome for Thought Leadership

Why NLP is Awesome for Thought Leadership

Episode Seven: Neuro-Linguistic Programming (NLP) is key for the market insight that finds opportunities and the impact that comes from high level persuasion. It also helps access states of inspiration necessary for the creative side of business.

Three Ways Strategic Thought Leadership is Like Making a Movie

Three Ways Strategic Thought Leadership is Like Making a Movie

Episode Two: Shift between the role of the audience, the director, and the screenplay writer for a triple-perspective approach to thought leadership. And the 3-Eyed Lion.

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