Thought Leadership Studio Podcasts and About (All):

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Marketing is educating an audience about the unique benefits of an offer. When it includes Strategic Thought Leadership, it also includes leading an audience to new thinking that helps them extract more value, elevate its use to a new and higher purpose, or make smarter buying decisions in the category.

All Thought Leadership Studio blog posts and About sections pages on marketing. Click on a hashtag above to search other topics. Check Blog Post to include blogs as well.

How Strategic is Your Content Marketing? Can ChatGPT Help?

How Strategic is Your Content Marketing? Can ChatGPT Help?

Episode 32 - Learn a six-question Self-Assessment of the Depth of Strategy in Your Content Marketing or PR Campaign. Including Prompts that use ChatGPT to help build Strategic Thought Leadership.

6 Times for Organized Influence

6 Times for Organized Influence

Episode 31 - Intentionally structure communication to move people to your point of view. Without attention to a structure of influence, communication may be eloquent but still fall short of its intended impact

How to Pick and Win Your Battles of Ideas

How to Pick and Win Your Battles of Ideas

Episode 30 Thought Leadership implies changing thinking. How to identify thinking that is ripe for change yet has high impact.

Interview with Andrew Miller of True North Advisory

Interview with Andrew Miller of True North Advisory

Episode 29 - Translate ideas into full business impact. Round out your go-to-market approach with the wisdom of consultant Andrew Miller

Interview with LaTisha Styles - Marketing Expert, Coach, and Mentor to High Achievers

Interview with LaTisha Styles - Marketing Expert, Coach, and Mentor to High Achievers

Episode 23 - Identify and overcome internal and external obstacles to thought leadership with marketing expert and mentor LaTisha Styles.

Interview with Personal Branding Expert Michael Finney

Interview with Personal Branding Expert Michael Finney

Episode 22 - Interview with Michael Finney - Author of How to Create a Personal Brand in 10 Steps

How to Organize Your Ideas for Impact

How to Organize Your Ideas for Impact

Episode 21: Overcome Common Misconceptions About Thought Leadership and Create a Powerful Model Using the Structure of Language

Jim Harris Interview - Disruptive Innovation Speaker and Best Selling Author

Jim Harris Interview - Disruptive Innovation Speaker and Best Selling Author

Episode 20- Insights from best selling author, keynote speaker, and master of disruptive innovation Jim Harris.

4 Methods of Multiple Level Communication

4 Methods of Multiple Level Communication

Episode Nineteen - Increase your positive influence by adding depth and power to your communication.

The Future of Marketing- Two Upcoming Trends

The Future of Marketing- Two Upcoming Trends

Episode Eighteen: There are Great Advantages in Being Early.
Get Ahead of the Curve and Embrace Change for Strategic Advantage.

Evan Kirstel Interview - Using Social Media for Thought Leadership

Evan Kirstel Interview - Using Social Media for Thought Leadership

Episode Seventeen: Learn how to use social media for thought leadership from B2B thought leader and top technology influencer Evan Kirstel.

5 Steps to Market Insight

5 Steps to Market Insight

Episode Twelve: An introduction to Audience Attunement and a Challenge to the Data-Targeting Paradigm

Let's Expand Our Vision of Marketing Leadership

Let's Expand Our Vision of Marketing Leadership

Episode Ten: Expand your message by aiming for more global impact. Expand your audience with a more universal mission.

Endless Content Marketing Ideas in Three Stages

Endless Content Marketing Ideas in Three Stages

Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.

How to Harvest Your Hidden Thought Leadership

How to Harvest Your Hidden Thought Leadership

Episode Eight: How to package, organize and codify your thinking for maximum impact.

Why NLP is Awesome for Thought Leadership

Why NLP is Awesome for Thought Leadership

Episode Seven: Neuro-Linguistic Programming (NLP) is key for the market insight that finds opportunities and the impact that comes from high level persuasion. It also helps access states of inspiration necessary for the creative side of business.

The Power of a Back Story

The Power of a Back Story

Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.

How to Make Your Message Magnetic

How to Make Your Message Magnetic

Episode Four: Draw an Enraptured Audience to a Magnetic Vision of Your Thought Leadership

About the Thought Leadership Studio Podcast

About the Thought Leadership Studio Podcast

Thought Leadership Studio is an ongoing workshop in positive mass influence.

Three Ways Strategic Thought Leadership is Like Making a Movie

Three Ways Strategic Thought Leadership is Like Making a Movie

Episode Two: Shift between the role of the audience, the director, and the screenplay writer for a triple-perspective approach to thought leadership. And the 3-Eyed Lion.

The Definition of Thought Leadership

The Definition of Thought Leadership

What is exactly is Thought Leadership ... in particular, what is Strategic Thought Leadership?

Your Host Chris McNeil

Your Host Chris McNeil

NLP Master, Innovation Award-Winning Entrepreneur, Strategic Thought Leadership Coach/Consultant, Marketing Wizard, and Musician.

A Tale of Two Subwoofer Companies

A Tale of Two Subwoofer Companies

Episode One: a real life story about strategic thought leadership and its use in marketing

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