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Pullfillment is another name for customer satisfaction. The helpfulness of the name is that it reminds us that the highest service we can provide for our clients, customers, and audience, is lead to them to Elevated Pullfillment: a better-than expected satisfaction of the values they aim to fulfill through Pulling with their efforts and money.
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Episode 36- Beyond Command and Control: Breakthroughs for Service Businesses and Marketing.
Systems Thinking Insights from the man I regard as the "Deming of Service Businesses".
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