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How Thought Leadership is Like Being an Adventure Guide

How Thought Leadership is Like Being an Adventure Guide

Episode Fifteen: An adventure tour guide will lead their group out of the "ordinary world" into more of a "magical world" that evokes states of wonder and awe. This matches up nicely both with Campbell's Hero's Journey and Strategic Thought Leadership

Infographic - LEO model of Thought Leadership

Infographic - LEO model of Thought Leadership

A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output

The Power of a Back Story

The Power of a Back Story

Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.

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