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Marketing is educating an audience about the unique benefits of an offer. When it includes Strategic Thought Leadership, it also includes leading an audience to new thinking that helps them extract more value, elevate its use to a new and higher purpose, or make smarter buying decisions in the category.

All Thought Leadership Studio podcast episodes, blog posts and About sections pages on marketing. Click on a hashtag above to search other topics.

From Ideas to Impact - The Leadership Brain Scan

From Ideas to Impact - The Leadership Brain Scan

Nearly everyone who has been in business for a while has insights that could form the basis of a strong thought leadership position. The Leadership Brain Scan interview method helps harvest and package these ideas.

The 9 Building Blocks of a Thought Leadership Model

The 9 Building Blocks of a Thought Leadership Model

Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.

Interview with LaTisha Styles - Marketing Expert, Coach, and Mentor to High Achievers

Interview with LaTisha Styles - Marketing Expert, Coach, and Mentor to High Achievers

Episode 23 - Identify and overcome internal and external obstacles to thought leadership with marketing expert and mentor LaTisha Styles.

Interview with Personal Branding Expert Michael Finney

Interview with Personal Branding Expert Michael Finney

Episode 22 - Interview with Michael Finney - Author of How to Create a Personal Brand in 10 Steps

Infographic - 5 Prerequisites to Strategic Thought Leadership

Infographic - 5 Prerequisites to Strategic Thought Leadership

You need all of these to succeed with Strategic Thought Leadership. Consider them a series of traffic lights to your Thought Leadership destination.

The 7 Levels of Learning and Influence

The 7 Levels of Learning and Influence

Know what level you Influence on to maximize your positive impact. Tap into the power of higher level influence and higher level learning.

How to Organize Your Ideas for Impact

How to Organize Your Ideas for Impact

Episode 21: Overcome Common Misconceptions About Thought Leadership and Create a Powerful Model Using the Structure of Language

Jim Harris Interview - Disruptive Innovation Speaker and Best Selling Author

Jim Harris Interview - Disruptive Innovation Speaker and Best Selling Author

Episode 20- Insights from best selling author, keynote speaker, and master of disruptive innovation Jim Harris.

Don't Miss the Opportunity of Your Prospects' Online Research

Don't Miss the Opportunity of Your Prospects' Online Research

Because it is off the radar, many businesses let others teach their segment how and what to buy. Expand your influence to their off-radar learning and increase your leads.

4 Methods of Multiple Level Communication

4 Methods of Multiple Level Communication

Episode Nineteen - Increase your positive influence by adding depth and power to your communication.

Thought Leadership FAQs

Thought Leadership FAQs

Thought Leadership is influencing an audience to embrace a particular “model”, or way of thinking about a topic. The model becomes the way to think about it.

The Future of Marketing- Two Upcoming Trends

The Future of Marketing- Two Upcoming Trends

Episode Eighteen: There are Great Advantages in Being Early.
Get Ahead of the Curve and Embrace Change for Strategic Advantage.

Evan Kirstel Interview - Using Social Media for Thought Leadership

Evan Kirstel Interview - Using Social Media for Thought Leadership

Episode Seventeen: Learn how to use social media for thought leadership from B2B thought leader and top technology influencer Evan Kirstel.

Avoid the Accidental Brand

Avoid the Accidental Brand

When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.

How to Implement Three Key Aspects of Elon Musk and Teslas Thought Leadership

How to Implement Three Key Aspects of Elon Musk and Teslas Thought Leadership

Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?

Ability Suits and Limitation Masks for Marketing and Leadership

Ability Suits and Limitation Masks for Marketing and Leadership

Empathy and awareness are very helpful in marketing and leadership. What if we could see, hear, and feel things from our audiences' different perspectives of what we do? How would that change how we educate and empower them?

Pullfillment - Why Your Business is a Black Box

Pullfillment - Why Your Business is a Black Box

No matter what your business ...Profits result from what it creates outside of it. That's where your customers are and where they experience the benefits. Extend this philosophy to your web content and prosper.

Effective Content Marketing Requires Thought Leadership

Effective Content Marketing Requires Thought Leadership

Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.

5 Steps to Market Insight

5 Steps to Market Insight

Episode Twelve: An introduction to Audience Attunement and a Challenge to the Data-Targeting Paradigm

5 Powerful Applications for NLP in Business

5 Powerful Applications for NLP in Business

Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in business, particularly in Strategic Thought Leadership

Let's Expand Our Vision of Marketing Leadership

Let's Expand Our Vision of Marketing Leadership

Episode Ten: Expand your message by aiming for more global impact. Expand your audience with a more universal mission.

Endless Content Marketing Ideas in Three Stages

Endless Content Marketing Ideas in Three Stages

Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.

Infographic - LEO model of Thought Leadership

Infographic - LEO model of Thought Leadership

A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output

How to Harvest Your Hidden Thought Leadership

How to Harvest Your Hidden Thought Leadership

Episode Eight: How to package, organize and codify your thinking for maximum impact.

Why NLP is Awesome for Thought Leadership

Why NLP is Awesome for Thought Leadership

Episode Seven: Neuro-Linguistic Programming (NLP) is key for the market insight that finds opportunities and the impact that comes from high level persuasion. It also helps access states of inspiration necessary for the creative side of business.

The Power of a Back Story

The Power of a Back Story

Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.

4 Key Examples of Paradigm Shifts

4 Key Examples of Paradigm Shifts

Buckminster Fuller wrote, "We are called to be architects of the future, not its victims."

How to Make Your Message Magnetic

How to Make Your Message Magnetic

Episode Four: Draw an Enraptured Audience to a Magnetic Vision of Your Thought Leadership

About the Thought Leadership Studio Podcast

About the Thought Leadership Studio Podcast

Thought Leadership Studio is an ongoing workshop in positive mass influence.

21 Quotes that Demonstrate Marketing is Best When Performed as a Service
Three Ways Strategic Thought Leadership is Like Making a Movie

Three Ways Strategic Thought Leadership is Like Making a Movie

Episode Two: Shift between the role of the audience, the director, and the screenplay writer for a triple-perspective approach to thought leadership. And the 3-Eyed Lion.

The Definition of Thought Leadership

The Definition of Thought Leadership

What is exactly is Thought Leadership ... in particular, what is Strategic Thought Leadership?

Your Host Chris McNeil

Your Host Chris McNeil

NLP Master, Innovation Award-Winning Entrepreneur, Strategic Thought Leadership Coach/Consultant, Marketing Wizard, and Musician.

A Tale of Two Subwoofer Companies

A Tale of Two Subwoofer Companies

Episode One: a real life story about strategic thought leadership and its use in marketing

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