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All Thought Leadership Studio podcast episodes and blog posts about branding. Click on a hashtag above to search other topics.
Episode 22 - Interview with Michael Finney - Author of How to Create a Personal Brand in 10 Steps
When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.
Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?
Episode Thirteen: Step outside the common assumptions of your field, business, or profession, be an effective rule-breaker, and lead your audience to new thinking.
Episode Eight: How to package, organize and codify your thinking for maximum impact.
Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.
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