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Marketing is educating an audience about the unique benefits of an offer. When it includes Strategic Thought Leadership, it also includes leading an audience to new thinking that helps them extract more value, elevate its use to a new and higher purpose, or make smarter buying decisions in the category.
All Thought Leadership Studio podcast episodes and blog posts about marketing. Click on a hashtag above to search other topics.
Episode 60- Navigating the Sales Maze with Empathy-Driven Sales Strategies
Episode 57 - Dive into the importance of humor, empathy, and authenticity in building a strong brand voice.
Episode 55 - Exploring the Intersection of AI and Marketing: the Challenges and Opportunities it Presents.
Episode 54 - Your Network is your Net Worth. Transform your business from a transaction-based approach to a relationship-based approach while Doing Business with a Servants Heart
Episode 51 - Learn how to transform your email marketing to a relationship-building one-on-one conversation.
Episode 50 - Interview with Brooke Janousek, the Grow CMO, on embracing boldness, leaving the comfort zone, aligning brand values, and the journey of the digital nomad
Episode 48 - Where Philosophy Meets Storytelling, Creating Narratives that Resonate and Inspire.
Episode 47 - Tom Jackobs is the Impact Pilot and Founder of the Jackobs Effect. He makes storytelling an art and a science.
Episode 46 - Levels of story-telling beyond the basic structures, accelerated learning, high-level influence, and the power of myth
Episode 44 - On Why Great Minds Think Alike and Scripting the Stories of Marketing
Episode 42 - Combining mindset, self-belief, and the right strategy for your coaching or consulting practice
Episode 40 - Gain insight into the founding and vision of marketing tech company Opal Labs from its founder
Episode 39- AI versus Search Engines like Google, methods for using ChatGPT for Thought Leadership, adapting the Skyscraper Strategy from SEO
Episode 38 - Interview with R. Karl Hebenstreit- Lead and Persuade More Effectively by Using the Enneagram
Episode 36- Beyond Command and Control: Breakthroughs for Service Businesses and Marketing.
Systems Thinking Insights from the man I regard as the "Deming of Service Businesses".
Episode 35 - Pivotal Influences in designing Thaut as a structure for strategic, positive market impact and exponential growth
Episode 34 - Mental Skills for Thought Leadership and Market Leadership - How Taking Multiple Perspectives Opens Up Creative Possibilities and Enables High-Impact Positive Influence
Episode 32 - Learn a six-question Self-Assessment of the Depth of Strategy in Your Content Marketing or PR Campaign. Including Prompts that use ChatGPT to help build Strategic Thought Leadership.
Episode 31 - Intentionally structure communication to move people to your point of view. Without attention to a structure of influence, communication may be eloquent but still fall short of its intended impact
Episode 30 Thought Leadership implies changing thinking. How to identify thinking that is ripe for change yet has high impact.
Nearly everyone who has been in business for a while has insights that could form the basis of a strong thought leadership position. The Leadership Brain Scan interview method helps harvest and package these ideas.
Episode 29 - Translate ideas into full business impact. Round out your go-to-market approach with the wisdom of consultant Andrew Miller
Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.
Use Your Creativity to Enhance Your Strategic Thought Leadership. Inspiration is the fuel for designing new futures.
Episode 23 - Identify and overcome internal and external obstacles to thought leadership with marketing expert and mentor LaTisha Styles.
Episode 22 - Interview with Michael Finney - Author of How to Create a Personal Brand in 10 Steps
You need all of these to succeed with Strategic Thought Leadership. Consider them a series of traffic lights to your Thought Leadership destination.
Know what level you Influence on to maximize your positive impact. Tap into the power of higher level influence and higher level learning.
Episode 21: Overcome Common Misconceptions About Thought Leadership and Create a Powerful Model Using the Structure of Language
Episode 20- Insights from best selling author, keynote speaker, and master of disruptive innovation Jim Harris.
Because it is off the radar, many businesses let others teach their segment how and what to buy. Expand your influence to their off-radar learning and increase your leads.
Thought Leadership is influencing an audience to embrace a particular “model”, or way of thinking about a topic. The model becomes the way to think about it.
Episode Nineteen - Increase your positive influence by adding depth and power to your communication.
Episode Eighteen: There are Great Advantages in Being Early.
Get Ahead of the Curve and Embrace Change for Strategic Advantage.
Episode Seventeen: Learn how to use social media for thought leadership from B2B thought leader and top technology influencer Evan Kirstel.
When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.
Tesla is one of the most valuable companies in the world. They have no marketing department, Ad Agency or marketing budget. This top-10 company is marketed purely by Elon Musk's Thought Leadership. What can we model and realistically implement?
Empathy and awareness are very helpful in marketing and leadership. What if we could see, hear, and feel things from our audiences' different perspectives of what we do? How would that change how we educate and empower them?
No matter what your business ...Profits result from what it creates outside of it. That's where your customers are and where they experience the benefits. Extend this philosophy to your web content and prosper.
Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.
Episode Twelve: An introduction to Audience Attunement and a Challenge to the Data-Targeting Paradigm
Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in business, particularly in Strategic Thought Leadership
Episode Ten: Expand your message by aiming for more global impact. Expand your audience with a more universal mission.
A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output
Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.
Episode Eight: How to package, organize and codify your thinking for maximum impact.
Episode Seven: Neuro-Linguistic Programming (NLP) is key for the market insight that finds opportunities and the impact that comes from high level persuasion. It also helps access states of inspiration necessary for the creative side of business.
Buckminster Fuller wrote, "We are called to be architects of the future, not its victims."
Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.
Episode Four: Draw an Enraptured Audience to a Magnetic Vision of Your Thought Leadership
Episode Two: Shift between the role of the audience, the director, and the screenplay writer for a triple-perspective approach to thought leadership. And the 3-Eyed Lion.
Episode One: a real life story about strategic thought leadership and its use in marketing
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