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What is the definition of Strategic Thought Leadership? It is about leading an audience to new thinking that also helps them embrace your or your organization's distinctive perspective and benefits. It offers a design process for message building, PR, and content marketing.
All Thought Leadership Studio podcast episodes and blog posts about strategicthoughtleadership. Click on a hashtag above to search other topics.
Building a robust Thought Leadership Model is like a construction project. The structure needs to be complete, and this includes the parts that aren't visible in the end product.
You need all of these to succeed with Strategic Thought Leadership. Consider them a series of traffic lights to your Thought Leadership destination.
Know what level you Influence on to maximize your positive impact. Tap into the power of higher level influence and higher level learning.
Because it is off the radar, many businesses let others teach their segment how and what to buy. Expand your influence to their off-radar learning and increase your leads.
Thought Leadership is influencing an audience to embrace a particular “model”, or way of thinking about a topic. The model becomes the way to think about it.
Episode Nineteen - Increase your positive influence by adding depth and power to your communication.
When the marketplace disagrees with the intended brand, accidental branding takes over. Let's take a tour of the Brandscape.
Episode Sixteen: Strategic Thought Leadership includes leading people to new thinking. And, if it's truly new thinking, then it's coming from a place of creativity. The right thought experiments help access creativity.
Episode Fifteen: An adventure tour guide will lead their group out of the "ordinary world" into more of a "magical world" that evokes states of wonder and awe. This matches up nicely both with Campbell's Hero's Journey and Strategic Thought Leadership
Episode Thirteen: Step outside the common assumptions of your field, business, or profession, be an effective rule-breaker, and lead your audience to new thinking.
No matter what your business ...Profits result from what it creates outside of it. That's where your customers are and where they experience the benefits. Extend this philosophy to your web content and prosper.
Thought Leadership teaches your marketplace to be smarter customers who get more value out of what you sell. Strategic Thought Leadership can also position your business as the only way to get important, distinctive advantages.
Episode Twelve: An introduction to Audience Attunement and a Challenge to the Data-Targeting Paradigm
Do you value excellence in business? One definition of NLP (Neuro Linguistic Programming) is the study and replication of excellence. As such, it has many applications in business, particularly in Strategic Thought Leadership
Episode Ten: Expand your message by aiming for more global impact. Expand your audience with a more universal mission.
Episode Nine: How to Always Have Plenty of Internet Marketing Topic, Copy, and Media Ideas... and do it in a way that is supported by a solid strategic direction.
A Triple Perspective Approach to making Thought Leadership Effective and Strategic:
L = Listen E = Envision O = Output
Episode Eight: How to package, organize and codify your thinking for maximum impact.
Paradigms are entrenched mindsets that act as filters. They are like sunglasses that only let in certain colors but not others.
Episode Five: A back-story is a hidden structure like a skeleton. George Lucas' use of Joseph Campbell's Hero's Journey for Star Wars is an example of the archetype level of back story. And there are 2 other levels of back-story building used in Strategic Thought Leadership.
Episode Four: Draw an Enraptured Audience to a Magnetic Vision of Your Thought Leadership
Episode Two: The 3-Eyed Lion and How Strategic Thought Leadership is Like Making a Movie
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